An LED lighting manufacturer is preparing to “unveil female friendly lighting products” at an upcoming home and housewares show in March, according to a recent press release. Female friendly? Gimme a break. If that doesn’t shout, “Women are inferior!”, I don’t know what does.
Apparently, the company’s research shows females are expressing a growing interest in their LED lighting products, so they decided to develop a new line of products that cater to women. I’ll stop here and say, kudos — they’re analyzing the numbers and attempting to capitalize on a trend — but their delivery is downright degrading. I mean, doesn’t the term “female-friendly” imply that women have difficulties using conventional flashlights?