Posts Tagged ‘female friendly’

Coast Products: “Everyone Friendly”

Friday, February 26th, 2010

Yesterday, I wrote a post about a new line of so-called ”female friendly” LED products. The company releasing the “products with a pink twist” said it was due to the lack of uncomplicated and lightweight solutions. Frankly, I beg to differ. Below, you’ll find a handful of Coast products that are just that — uncomplicated and lightweight. Not to mention, they’re what I like to call “Everyone Friendly.”

LED Lenser P2

(more…)

“Female Friendly” LED Lighting Products…Seriously?

Thursday, February 25th, 2010

An LED lighting manufacturer is preparing to “unveil female friendly lighting products” at an upcoming home and housewares show in March, according to a recent press release. Female friendly? Gimme a break. If that doesn’t shout, “Women are inferior!”, I don’t know what does.

Apparently, the company’s research shows females are expressing a growing interest in their LED lighting products, so they decided to develop a new line of products that cater to women. I’ll stop here and say, kudos — they’re analyzing the numbers and attempting to capitalize on a trend — but their delivery is downright degrading. I mean, doesn’t the term “female-friendly” imply that women have difficulties using conventional flashlights?

(more…)