AT&T drew attention last week to its re-branding efforts — with the help of LEDs, of course. As a part of its re-branding initiative, AT&T developed a new logo — which meant the company needed to replace its more than 7,000 signs displayed on its offices and retail locations across the nation — and their new medium of choice was the LED.
Partnering with GE and using one of its LED light designs, AT&T used approximately 2.6 million LEDs to replace both the high-voltage, high-maintenance neon that is often used in small-building signs and less-efficient linear fluorescent lighting, which performs less favorably than LEDs in cold climates. AT&T is expected to save more than 5.8 million killowatt hours worth of electricity, which AT&T reports is roughly the equivalent of planting 950 acres of trees.
