The Dallas Cowboys will go green this coming season — no, not their team colors — with the introduction of the NFL’s largest HD LED video screen; in fact, make that the world’s largest. I guess the saying “everything’s bigger in Texas” really does carry some truth to it.
According to a press release from Mitsubishi Electric, the company who manufactured the record-breaking display, the four-sided and center-hung display is the first of its kind in the NFL, and it cost the Cowboys a pretty penny — 4 billion pennies to be precise, that is, 40 million dollars.
The structure consists of four Diamond Vision video displays, with the two main sideline displays measuring 72 feet high by 160 feet wide, and the two end-zone displays measuring 30 feet high by 50 feet wide. Weighing 544 tons, the screens are suspended 90 feet directly over the center of the playing surface and stretch from nearly one 20-yard line to the other.
The Cowboys owner and general manager, Jerry Jones, said the unique video board will be an “iconic symbol of our building for years to come.”
The concept behind the display was to give fans a better view of events even in the upper echelons of the stadium, in turn, placing a higher premium on so-called “nosebleed” seats. It looks like the cheap seats aren’t so cheap anymore.
[photo: LEDs Magazine]